Advanced Certificate in Online Reputation Management for Business Module 5: Controlling Online Narratives
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022012190
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Know how to monitor online sentiments of your audience
• Understand the emotional standpoint of your audience
• Know what story or content to create to pre-empt or respond to a crisis
• Craft the initial response to ensure your brand controls the story
• Learn how to reshape your narratives during times of change and crisis with storytelling
• Identify suitable platforms to publish your response, and why it matters
What You'll Learn
The rise of social media has resulted in polarising opinions, differing experiences and general feelings of uncertainty and anxiety. People turn to social media to vent, criticise, seek solace and garner support. Opinions can change, and the tides of online reputation can turn in a matter of hours. Brand, product, and service crises can be catalysed and magnified by collective opinion on the Internet. As a result, we’re in a time when corporate apologies and executive resignations are common, and employees are being held accountable for their personal social media postings.
While we cannot determine what netizens share, comment on or circulate, as a business it’s important that we use the digital world and platforms available to us, to articulate our responses effectively and prevent it from being skewed by third party information. If done effectively, storytelling can also be a good tool to change public opinion and turn the tide of negativity.
While we cannot determine what netizens share, comment on or circulate, as a business it’s important that we use the digital world and platforms available to us, to articulate our responses effectively and prevent it from being skewed by third party information. If done effectively, storytelling can also be a good tool to change public opinion and turn the tide of negativity.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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