Advanced Certificate in Online Reputation Management for Business Module 4: Repairing and Recovering Your Online Reputation
About This Course
At the end of the 2-day module, participants will be able to:
• Understand how to repair and recover your online reputation with effective strategies and why it's vital to focus on this now
• Define online reputation and why it matters for every business, manager and professional
• Understand how online review websites (such as Google, Facebook, Glassdoor) work
• Learn how to set up alerts to notify you about articles/reviews published about you or your business
• Learn how to audit webpages and negative media
• Know how to react to a negative review or article
• Understand how to get the review removed (or turned into a positive review)
• Know how to protect your business, staff and yourself online with online reputation management
• Learn about how to bury negative reviews using effective digital strategies
What You'll Learn
In this module, we'll explain how online review websites work and how businesses and customers rely on these websites; how your brand can claim, confirm and optimise your online review profile for better rankings; which online review websites your company should target, and, most importantly, proven and inexpensive tips and techniques you can implement in order to suppress negative reviews, and to earn more positive stories for your brand.