Advanced Certificate in Online Reputation Management for Business Module 3: Prevention is Better Than Cure - Developing Pre-emptive Strategies that Protect Against Online Crises (Synchronous E-learning)
About This Course
At the end of the 2-day module, participants will be able to:
• Understand that a reactive approach is not the only way to deal with online crises; there are measures that a business can take to minimise the occurrences and effects of online crises
• Learn about the following measures, what they entail, and how best to implement them:
- Internal social-media policies (e.g., acceptable-use policy) setting out how employees can use social media for personal and work-related puporses
- Structure employment terms to include social-media and acceptable-use policies
- Adopting morality clauses in agreements that a business uses with influencers, brand ambassadors, and key opinion leaders
- Confidentiality clauses/non-disclosure agreements and their role in preventing leak of sensitive information
- How to structure customer-facing policies such as terms and conditions of sale, advertising disclaimers, privacy policies, etc. to prevent misunderstanding with customers
What You'll Learn
In this module, participants will learn about various pre-emptive agreements and policies they can use with different stakeholders (e.g., employees, freelancers, customers, service-providers, etc.) and how to structure them so as to minimise the occurrences of online crises.