Data-Driven Design Foundation (Classroom, Synchronous and Asynchronous e-Learning)
About This Course
• The ability to integrate future-focused human-centred design thinking into your work, creating faster, simpler, and more intuitive experiences between humans and technology.
• Gain fluency with the core UX research and data-driven techniques to design intuitive digital experiences that provide meaningful and relevant experiences to users.
• Diving deep into the UX design process, from user research and content strategy to wireframing, prototyping, and usability testing with industry-leading platforms like Figma.
• The ability to transfer a product’s development, business objectives, research, insights, content and layout into an attractive, guiding and responsive experience for users that solve real problems under the Design Thinking frameworks.
• Gain fluency with the core principles of design and data-driven techniques to design intuitive digital experiences that provide meaningful, intuitive, and relevant experiences to users that doesn’t require the user to think too much!
• Understand the difference between data-driven design vs data-informed design and know when to use which methodology - basically the ability to leverage on insights derived from data.
• Learn how to craft your UX Story as a method of presenting your data in a way that is both stakeholder-centric as well as effective and impactful.
What You'll Learn
Entry Requirements
Diploma or Business Administration (BA), Bachelor's Degree in Design, Fine Arts, Marketing, Mass Communication, Human-Computer Interaction, Digital Media, Psychology, Research, etc. or equivalent 3 years of work experience with background in Information Technology (IT), research, communications or design/creative industry.