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Digital Marketing - Content Creation for Marketing (Synchronous and Asynchronous e-Learning)

Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2022013870
S$600
Original: S$2,000
Save S$1,400

About This Course

At the end of this course, learners will be able to:
• Gain knowledge in the fundamentals of content marketing
• Identify the trends of content marketing in B2B and B2C context
• Content Marketing Distribution channels
• Appreciate the features of User Generated Content (UGC)
• Strategize your content marketing journey
• Content amplification and tools
• Learn the best practises on effective blogs writing
• Conduct content marketing audit
• Plan content ideas calendar for digital distribution
• Create highly visuals to delight audience
• Measure ROI using metrics and tools

What You'll Learn

Creating content is not for the faint-hearted, yet, we know that “Content is King” - The KEY to successful marketing campaigns and SEO ranking! Researches have shown that 75% of the marketers find that producing an engaging content is a challenge, what more about produce them consistently. You might have acquired skillsets to tap on social media platforms, run advertisements on search engine, but what’s more important is learning how to create great content that can continuously delight your audience and build their trust in your brand. It is through content that you differentiate yourself from your competitors.

Entry Requirements

I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop

Course Details

Duration 60 hours
Language English
Training Commitment Not specified
Total Enrolled 118 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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