(SCTP) PROFESSIONAL DIPLOMA IN DIGITAL MARKETING (E-LEARNING) (Full-Time) (TA-eligible)
About This Course
The Professional Diploma in Digital Marketing course provides a thorough grasp of the dynamic digital marketing field, preparing learners for various roles like digital marketing manager, SEO specialist, and more. Graduates gain a competitive advantage in today's job market, with modules covering essential topics like Google Ads, SEO, social media marketing, and email marketing. Omni Commerce Campaigns explore omni-channel marketing strategies, while Marketing Automation & CRM Apps focus on streamlining processes. Content Development & Video Marketing emphasize creating engaging content and WordPress website design. Solution Sales covers product marketing essentials and sales techniques.
The Capstone Project allows practical application of knowledge, optimizing various marketing initiatives. Agile Project Management imparts skills in agile frameworks and project management methodologies. Overall, graduates emerge as adept digital marketers ready to navigate the evolving digital landscape.
What You'll Learn
• Identify key components of digital marketing campaigns, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
• Explain the significance of compelling content creation, website designing using WordPress, and video production in digital marketing.
• Define the concepts and applications of marketing automation, CRM integration, and measurement in digital marketing.
• Describe the principles and strategies of omni-channel marketing, consumer behavior, and leveraging data and analytics.
• Recognize the fundamentals of agile project management, including Scrum methodology and agile team collaboration.
Learning Outcomes -Skills
• Develop effective digital marketing campaigns and optimize websites for search engines.
• Create compelling content and design websites using WordPress to enhance brand building and engage audiences.
• Implement marketing automation and integrate CRM systems to streamline marketing processes and improve customer relationships.
• Execute and optimize omni-channel marketing campaigns, ensuring a seamless and integrated customer experience.
• Apply agile project management methodologies, build agile teams, and communicate effectively in marketing projects.
Learning Outcomes -Ability
Strategize, execute, and optimize digital marketing campaigns, leveraging various tools and techniques to drive business growth and enhance customer relationships in the ever-evolving digital landscape.
Entry Requirements
Academic Level Required:
GCE A Level OR Polytechnic Diploma OR Nitec in any specialization OR GCE O Level with minimum 3 years of relevant working experience
Language Proficiency:
Minimum IELTS 5.5 or its Equivalent
Work Experience Required:
Minimum 1 year experience in relevant field
Minimum Age Required:
20