(SCTP) Specialist Diploma in Social Media Marketing and Online Content Creation (Synchronous E- Learning)
About This Course
Designed to empower marketers with cutting-edge skills, this programme provides a comprehensive roadmap to navigate the Social Media landscape. Through a carefully crafted curriculum, participants will master the art of crafting persuasive copy for interactive media, creating captivating online content spanning diverse formats and social media platforms, and strategically leveraging social media platforms to promote products and services effectively.
What You'll Learn
• Developing and implementing strategy, using tools to analyse and comprehend the business goals, target audiences, and media options related to their digital media products
Module 2: Write and Edit Copy for Interactive Media Projects
• Writing for website content and social media copy
• Interview and headline writing skills through workshop-style sessions
Module 3: Making Online Content
• Learn the essentials of story structure and the art of compelling storytelling, spanning mediums like film, television, stage plays, and online platforms
• A step-by-step training to creating impactful content and short videos using basic equipment and software
Module 4: Promote Products and Services on Social Media
• Acquire the essential knowledge of social media to achieve business goals
• Creating compelling display content on social media
Module 5: Social Media - Monitoring, Metrics and Analytics
• Extracting essential data from social media platforms
• Optimise video posts, email marketing, eCommerce costs, and website development
Module 6: Social Media - Public Relations, Ethics and Crisis Management
• Fundamentals of social media public relations, focusing on customer engagement, crisis management, and evolving marketing strategies
• Managing brand image in the Google ecosystem through search engine optimisation, search ads, and display ads on different online platforms
Module 7: Manage IP at a Strategic Level
• Generate innovative ideas, identify intellectual property ownership, explore protection options using blockchain technology
• Monetise creations with a specific emphasis on new media innovations
Entry Requirements
Academic Level Required:
Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
Language Proficiency:
English
Work Experience Required:
Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
Minimum Age Required:
18