(SCTP) Digital Marketer
About This Course
Retail (SF): Workplace Communications L1
• Interpret and analyse information received
• Plan response to information received taking into account the social and cultural background of the recipient of information
• Use appropriate communication techniques that consider social and cultural differences to clarify and respond to information received
• Identify signs, stages and causes of conflict with individuals or groups of people
• Define the conflict and highlight points of differences/ contention objectively, taking into consideration social and cultural differences of parties involved
• Negotiate for mutually acceptable solutions by all parties using effective communication and negotiation skills
• Communicate the outcome of negotiations and propose relevant recommendations with justifications to supervisor.
Retail (SF): Game Based Marketing L2
• Organisation's overall marketing strategy
• Organisation's game-based marketing strategies
• Organisation's business goals and objectives
• Opportunities of game-based marketing platforms
• Limitations of game-based marketing platforms
• Factors for desired user experience for game-based marketing
• Criteria for evaluating investments in game-based marketing efforts
• Suitable development partners for successful execution of game-based marketing strategies
• Criteria for improving performance of game-based marketing campaigns
Retail (SF): Search Engine Optimisation (SEO) L2
• Organisation's SEO strategies
• Search terms, keywords and keyword density
• Search engine ranking
• Search engine methods of assessing SEO
• Social network media in the context of SEO
• Internet marketing strategies of a website
• Principles involved in conducting search engine programs
• Processes involved in routine keyword discovery, expansion and optimisation
• Competitor landscape in terms of advertising links
• Current and emerging trends and developments of SEO
• Current and emerging trends of social med
What You'll Learn
As marketing activities progress into the digital space, Marketing Associate who handles the marketing duties on a daily or project basis will need to be digitally competent in fulfilling his/her job requirements. Now that, Digital marketing has progressed into an integrated part of marketing communication, Market Associate will be expected to engage more with their stakeholders in the digital world.
This programme is designed using the Technical Skills Competencies (TSCs) in Retail Framework. It covers skills courses. There are total of 5 modules in this programme.
Retail (SF): Workplace Communications L1
Retail (SF): Game Based Marketing L2
Retail (SF): Search Engine Optimisation (SEO) L2
Retail (SF): Social Media Marketing L2
Retail (SF): Social Media Management L4
Entry Requirements
Academic Level Required:
Minimum NITEC
Language Proficiency:
Be able to speak, listen, read and write English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 6
Minimum Age Required:
21