Home > Courses > Advanced Certificate in Metaverse and Artificial Intelligence Module 1: Discovering Marketing in the Metaverse (Synchronous E-Learning)

Advanced Certificate in Metaverse and Artificial Intelligence Module 1: Discovering Marketing in the Metaverse (Synchronous E-Learning)

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023018162
S$600
Original: S$2,000
Save S$1,400

About This Course

At the end of the 2-day module, participants will be able to:
• Learn what the Metaverse is and main business activities that it allows
• Learn what is the Metaverse and reasons why brands are joining the Metaverse
• Learn about the challenges businesses face in the Metaverse as well as marketing in the Metaverse
• Understand the different business models in the Metaverse
• Understand how marketing in Metaverse works
• Discover the steps to set up a business in the Metaverse and to market in the Metaverse
• Learn about consumer experience in augmented and virtual realities to make virtual businesses more accessible to consumers
• Analyse case studies and marketing strategies of businesses that already exist in the Metaverse
• Learn about what the future holds for Metaverse and marketing in the Metaverse

What You'll Learn

Imagine the concept of virtual storefronts, product demonstration, and customer service in an immersive and realistic virtual environment. In an era where consumers spend increasing amounts of time online, especially with the convenience of eCommerce, it might be the perfect time to bring about the convergence of our physical and virtual lives. Digital frontrunners have been exploring the concept of setting up businesses in the Metaverse and more players are starting to enter this new virtual realm. In this module, participants will learn about the business opportunities in the Metaverse and the strategies for marketing a business in the Metaverse through analysing a few such case studies.

Course Details

Duration 15 hours
Language Not specified
Training Commitment Not specified
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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