Entrepreneurial Marketing and Business Development (Asynchronous and Synchronous e-learning) (Chinese)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2023018552
S$1,620
Original: S$5,400
Save S$3,780
About This Course
1. Gain an understanding of the functional role of marketing in the wider context of a business and entrepreneurship setting.
2. Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question.
3. Appreciate marketing from both a conceptual and entrepreneurial real-world application basis.
4. Apply marketing techniques in real-life situation.
What You'll Learn
Frequently the success of a new venture is not just a good product – but combined with good marketing. Yet many ventures are started without a market orientation – which can be a costly and fatal mistake. This course combines marketing approaches with insights on how marketing principles are applied in new ventures and entrepreneurial business situations. While fundamental marketing principles are still relevant, these will be applied with an entrepreneurial angle that is characterized by innovativeness, opportunity gap focus, resource leveraging, customer intimacy; differential competitive advantages and value creation that is aligned with changes in the business landscape.
Scope / Syllabus
1. Overview of Marketing and Marketing Strategy
2. Marketing Research (Concepts, Tools and Methods)
3. Segmentation, Targeting, and Positioning I
4. Segmentation, Targeting, and Positioning II
5. Product and product development
6. Pricing
7. Promotion
8. Distribution Channel
9. Consumer Behaviour
10. Branding
11. Digital Marketing
12. Business development strategies
Scope / Syllabus
1. Overview of Marketing and Marketing Strategy
2. Marketing Research (Concepts, Tools and Methods)
3. Segmentation, Targeting, and Positioning I
4. Segmentation, Targeting, and Positioning II
5. Product and product development
6. Pricing
7. Promotion
8. Distribution Channel
9. Consumer Behaviour
10. Branding
11. Digital Marketing
12. Business development strategies
Entry Requirements
No pre-requisites are needed. However, participants without qualifications or working experience in finance or technical field may find the course contents challenging.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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