Entrepreneurial Marketing and Business Development (Synchronous e-learning) (English)
About This Course
Often, the success of a new venture depends not just on having a good product but also on good marketing. However, many ventures start without focusing on the market, which can be a costly mistake. This course teaches how to use marketing strategies in new ventures and entrepreneurial situations. While basic marketing principles are important, this course applies them in an entrepreneurial way, focusing on innovation, finding opportunities, using resources wisely, building close customer relationships, creating unique advantages, and adapting to changes in the business landscape.
What You'll Learn
- Explain the functional role of marketing in the wider context of a business and entrepreneurship setting.
- Answer the crucial “What am I selling, to whom and why, and how can I be a market leader” question.
- Describe marketing from both a conceptual and entrepreneurial real-world application basis.
- Apply marketing techniques in real-life situation
Scope / Syllabus
1. Overview of Marketing and Marketing Strategy
2. Marketing Research (Concepts, Tools and Methods)
3. Segmentation, Targeting, and Positioning I
4. Segmentation, Targeting, and Positioning II
5. Product and product development
6. Pricing
7. Promotion
8. Distribution Channel
9. Consumer Behaviour
10. Branding
11. Digital Marketing
12. Business development strategies
Entry Requirements
No pre-requisites are needed. However, participants without qualifications or working experience in finance or technical field may find the course contents challenging.