(SCTP) ADVANCED CERTIFICATE IN DIGITAL RETAIL
About This Course
Overview
The Advanced Certificate for Digital Retail equips professionals with essential skills to navigate the modern retail landscape. Covering ten comprehensive courses, participants will gain expertise in data analytics, digital marketing, and customer relationship management. The program delves into omni-channel retailing, the future of retail through videography, and emerging trends like livestream commerce. Additionally, it focuses on delivering service excellence in the digital world, mastering visual merchandising, understanding consumer behavior, and creating personalized shopping experiences on platforms like TikTok.
What You'll Learn
- Learn to gather, analyze, and interpret retail data to optimize sales, manage inventory, and enhance customer experiences through data-driven insights in retail operations.
2. Basic Introduction to Digital Marketing for Retail
- Explore digital marketing fundamentals like SEO, social media, and content marketing. Learn to craft strategies that attract customers, boost online visibility, and drive sales in retail.
3. Basic Customer Relationship Management
- Master CRM in retail to build loyalty, segment audiences, and personalize communications, enhancing customer satisfaction and retention.
4. Introduction to Omni-Channel Retailing
- Explore omni-channel retailing by integrating physical and digital channels to create cohesive customer experiences with consistent messaging and engagement.
5. The Future of Retail
- Explore retail trends, focusing on videography. Learn to use CapCut for brand storytelling, product promotion, and customer engagement.
6. Livestream Commerce
- Explore livestream commerce by learning to host engaging livestreams that showcase products, interact with customers, and drive sales.
7. Provide Service Excellence in the Digital World for Retail
- Master the skills for exceptional customer service in digital retail. Learn digital tools and best practices for strong online relationships.
8. Visual Merchandising for Retail Spaces
- Gain expertise in visual merchandising. Learn to design appealing retail spaces and create displays that attract customers and boost sales.
9. Consumer Behavior and Environment Analysis
- Study factors influencing consumer behavior. Learn to analyze data, understand trends, and tailor retail strategies to meet consumer needs.
10. Curate a Personal Shopping Experience
- Learn to use TikTok for personalized shopping experiences. Discover strategies to engage customers, promote products, and boost brand loyalty.
Entry Requirements
Academic Level Required:
Singapore/PR Students:Aged 16 years and above AND Posses at least GCE ‘N’ Level with minimum grade C6 for 3 subjects, including English and MathematicsInternational Students:Aged 16 years and above AND High School Diploma equivalent to GCE ‘N’ Level with minimum grade C6 for 3 subjects, including English and MathematicsALL Students are required to have basic computing skills – i.e., able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.
Language Proficiency:
IELTS score 4.5 or TOEFL score 450
Minimum Age Required:
16