WSQ Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)
About This Course
At the end of the course, learners attaining the following Learning Outcomes is the objective of this course
Skills Outcome
1. Develop a Google Ad Campaign for Lead Generation
2. Design a Facebook Ad Campaign for Remarketing the Leads
3. Optimize the website with On-Page SEO parameters.
4. Set up a Google Analytics Account and Build custom reports to monitor Marketing Channel Performance.
5. Implement email marketing automation to nurture leads effectively and drive conversions.
Ability Outcome
Implement an integrated digital marketing strategy leveraging Google Ads, Facebook Ads, SEO, web analytics, and email marketing to maximize online visibility, drive targeted traffic, and optimize conversion rates.
What You'll Learn
This course comprises of following Instructional Units
1. Social Media Marketing with Facebook
2. Google Ads Foundation
3. Search Engine Optimization (SEO)
4. Web Analytics
5. Email Marketing
Knowledge Outcomes '
Develop comprehensive online strategies tailored to different business goals and target audiences.
Create, manage, and optimize Facebook and Google Ads Campaign.
Implement on-page/off-page SEO techniques to boost website visibility and traffic.
Create effective email marketing campaign and set up automated email sequence.
Skills Outcomes
Create impactful Google Ads campaigns.
Executing effective social media marketing using Facebook Ads
Optimizing websites for search engines
Implementing successful email marketing campaigns to nurture leads.
Evaluating Campaign Performances
Entry Requirements
Academic Qualification: Minimum 1 credit in N Level or its equivalent
Knowledge & Skill requirement: Savvy with social media platforms