Capstone Project -Digital Marketing Implementation (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
About This Course
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
What You'll Learn
Duration of the course - 70.5 hours
Project Tasks
1. Enhance the Digital Marketing Plan to align with business objectives.
2. Implement and Optimize Search Ads, Facebook, Content, and Email Marketing campaigns.
3. Improve SEO activities for better organic search visibility.
4. Analyze website data and implement optimization strategies.
5. Review and optimize digital marketing campaigns to elevate performance
Skills learning outcomes:
1. Demonstrate proficiency in devising and implementing integrated digital marketing strategies, utilizing key tools and platforms such as Google Ads, Facebook Ads, SEO, and email marketing.
2. Synchronize various digital marketing channels and strategies to maximize online visibility, drive targeted traffic, and optimize conversion rates.
3. Develop practical experience in creating comprehensive digital marketing campaigns, demonstrating their ability to align marketing plans with business objectives and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
4. Optimize digital marketing campaigns using different tools and platforms, gaining the ability to adapt strategies for maximum impact and effectiveness.
5. Acquire valuable skills in project management, teamwork, and communication, as they collaborate on real-world digital marketing projects and demonstrate their ability to deliver tangible and measurable results.
Entry Requirements
Academic Qualification: Minimum 1 credit in N Level or its equivalent
Experience: Savvy with social media platforms