Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
About This Course
The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering lear
What You'll Learn
Duration of this course is 80.5 hours
instructional units
1. Social Media Marketing with Facebook
2. Google Ads Foundation
3. Search Engine Optimization (SEO)
4. Web Analytics
5. Email Marketing
Learning outcomes related to knowledge:
1. Gain a comprehensive understanding of various digital marketing aspects, including online strategy creation, Google Ads, Facebook Ads, SEO, and email marketing.
2. Develop knowledge about creating impactful online strategies aligned with organizational goals and tailored to target audience preferences.
3. Understand the nuances of digital marketing platforms such as Google Ads, Facebook Ads, and email marketing, enabling them to effectively engage with target audiences and achieve marketing objectives.
Learning outcomes related to skills:
1. Develop the ability to create and execute impactful online strategies, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing goals.
2. Acquire practical skills in utilizing digital marketing platforms like Google Ads, Facebook Ads, and email marketing to engage with target audiences, enhance brand awareness, and generate leads.
3. Demonstrate the abilities in search engine optimization (SEO), optimizing website content and structure to improve search engine rankings and increase organic visibility.
Entry Requirements
Academic Qualification: Minimum 1 credit in N Level or its equivalent
English Proficiency - IELTS 5.5 or its equivalent
Experience: Savvy with social media platforms