WSQ CRM -Capstone Project (SF) (Synchronous and Asynchronous E-Learning)
About This Course
At the end of the course, learners attaining the following Learning Outcomes is the objective of this course
• Analyze the given client scenario.
• Map the client requirements of Marketing, Sales and Customer service and efficiently integrate with CRM tools.
• Create comprehensive CRM sales and marketing strategies aligned with an organization’s goals.
• Develop a communication strategy to help an organization effectively communicate its message to its target audience and achieve its goals and objectives.
• Create an automation workflow that streamlines sales and marketing processes and helps to maximize efficiency.
• Implement lead scoring systems in CRM to prioritize leads based on their potential value to the organization and improve lead generation efficiency.
• Implement service tools to effectively cater to customers' needs and develop consistent messaging across all channels and tactics to maintain brand consistency and improve brand recognition.
• Analyze and interpret data to measure the success of CRM implementation strategies and make data-driven decisions.
What You'll Learn
The learners will also perform tasks on developing comprehensive sales and marketing strategies for the organisation, utilising CRM software. This will include creating automation workflows, designing communication strategies with prospects, closing deals, analysing data, and catering to customer services that align with the organisation's goals.
By the end of this module, learners will gain the competency to implement CRM solutions in the organisation effectively.
Entry Requirements
Academic Qualification - Minimum one credit in N level
English Proficiency - Minimum IELTS 5.5 or its equivalent