WSQ Facebook and Instagram Marketing
About This Course
In today's digital marketing landscape, social media platforms have become essential for businesses looking to expand their online reach and engage with their target audience. Facebook and Instagram are two of the most popular social media platforms. This course is designed for digital marketing professionals who want to expand their skills and knowledge of Facebook and Instagram marketing, including how to leverage them to drive business growth and increase brand awareness. It will cover a range of topics related to Facebook and Instagram marketing, such as channels, Meta marketing strategy, and Meta advertising objectives.
What You'll Learn
• review Meta assets (Facebook and Instagram Pages) and interpret page insights
• develop a Meta marketing strategy that takes into account the marketing mix, competition, business objectives, and KPIs
• select Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free
• define Meta Advertising objectives (brand awareness, lead generation, conversion, awareness, traffic, engagement, leads, app promotion and sales)
• set up a Facebook and Instagram Advertising campaign in alignment with marketing strategies, operation plans, and budgets
• create and define custom audiences, lookalike audiences, and core audiences with the Meta Audience creation tool for better ad targeting
• develop and implement Facebook and Instagram ad retargeting strategies
• recommend key metrics to measure from Meta Ads Manager
• interpret campaign data from Meta Ads Manager and make recommendations to optimise campaign performance
Entry Requirements
• WPLN Level 6
• WSQ Advanced Certificate in Digital Marketing; OR
• Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
• Candidates with other qualifications will be considered on a case-by-case basis