WSQ Advanced Digital Marketing Strategy
About This Course
In today's digital marketing landscape, social media platforms have become essential for businesses looking to expand their online reach and engage with their target audience. Facebook and Instagram are two of the most popular social media platforms. This course is designed for digital marketing professionals who want to expand their skills and knowledge of Facebook and Instagram marketing, including how to leverage them to drive business growth and increase brand awareness. It will cover a range of topics related to Facebook and Instagram marketing, such as channels, Meta marketing strategy, and Meta advertising objectives.
Building on foundational digital marketing concepts, the Advanced Digital Marketing Strategy course will focus on advanced strategies for maximising the impact of your digital marketing campaigns. You will work on real-world case studies, developing and executing digital marketing strategies in teams. A collaborative learning approach is adopted to enhance learning by working together to think creatively and critically about how to achieve business objectives through digital marketing and to adapt to changing market conditions, including developing a strategy to grow market demand for key products and services that consider the critical customers, market potential assessment and impact of emerging trends.
What You'll Learn
• recognise the latest digital trends and elaborate on marketing technology, automation, and its impact on the organisation’s products or services
• discuss the concepts of digital strategies from awareness to increasing customer lifetime value
• conduct research on market and digital trends and audit of competitor and consumer insights to identify and evaluate potential opportunities and priorities for the organisation’s products or services
• conduct audit of current digital and technology capabilities, team structure and marketing strategy to evaluate current gaps and opportunities for digital transformation based on the digital marketing maturity model
• develop an advanced digital marketing strategy that covers marketing strategies from demand-generation to customer retention and advocacy
• map products and services in alignment to the digital marketing strategy to identify touchpoints and priorities
• create a digital transformation plan and implementation roadmap for alignment of product/service priorities, development of internal/external team capabilities and implementation of the marketing automation and technology stack
Entry Requirements
• WPLN Level 6
• WSQ Advanced Certificate in Digital Marketing; OR
• Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
• Candidates with other qualifications will be considered on a case-by-case basis