WSQ Advanced Digital Marketing Analytics (Google Analytics)
About This Course
The Advanced Digital Marketing Analytics (Google Analytics) course is designed for experienced digital marketers who are seeking to gain advanced knowledge and skills in using Google Analytics to analyse and optimise their digital marketing campaigns. It covers advanced topics related to Google Analytics such as data collection, tracking, reporting, and analysis. Trainees will learn how to manage market research and analytics activities to draw useful business insights, including establishing parameters and protocols for data collection, integration and analysis.
What You'll Learn
● determine in detail how data is collected and measured, and its legal and privacy implications
● assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
● organise a Google Analytics account into a properly structured setup for your business
● propose appropriate configurations in Google Analytics for specific business requirements
● develop specific Google Analytics reports based on segmentation and customisations to generate deeper insights
● analyse Google Analytics data to articulate business implications based on internal and market data analysis
Entry Requirements
● WPLN Level 6
● WSQ Advanced Certificate in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
● Candidates with other qualifications will be considered on a case-by-case basis