WSQ Email Marketing
About This Course
Email marketing is one of the most effective and cost-efficient ways to reach the target audience, nurture customer relationships, and drive sales. This course is designed to provide trainees with a comprehensive understanding of email marketing strategies and tactics used in digital marketing. Through theoretical concepts and applied learning, trainees will learn how to develop and implement email marketing campaigns that drive engagement, conversions, and ROI. The course will cover various topics such as email list building, segmentation, automation, and analytics.
What You'll Learn
• establishing email marketing campaign objectives and performance metrics to measure the effectiveness of email marketing implementation
• defining customer personas and performing segmentation of contact database and email lists for more relevant targeting and personalisation of products and services
• developing email marketing messaging and integrate it into the overall marketing communications structure
• selecting important email marketing metrics to track and analyse to achieve objectives
• develop a lifecycle marketing strategy to communicate relevant email marketing messages at appropriate intervals
• driving email marketing campaign development and implementation that leverage email marketing automation in alignment with marketing strategy
• evaluating email marketing performance metrics and recommending improvements to email marketing strategy and action plans based on evaluation outcomes
Entry Requirements
• WPLN Level 6
• Diploma in Digital Marketing; OR
• Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
• Candidates with other qualifications will be considered on a case-by-case basis