WSQ Advanced Digital Advertising
About This Course
The Advanced Digital Advertising course is designed for individuals who are already familiar with the fundamentals of digital marketing and wish to specialise in digital advertising. The course covers the digital advertising landscape for a brand, including an in-depth understanding of the different advertising channels available, such as search engine advertising, social media advertising, programmatic advertising, and video advertising. Trainees will learn how to create effective advertising campaigns that align with a brand's objectives and target audience. The course also focuses on advanced digital advertising strategies whereby the trainees will gain hands-on experience in creating and executing advanced digital advertising strategies across multiple channels. Besides, the trainees will also learn how to evaluate digital advertising campaign performance and manage digital advertising operations.
What You'll Learn
● analyse different types of digital advertising channels and media usage trends to assess their suitability and impact on a brand
● define digital advertising media plan objectives and KPIs across various media platforms to evaluate media planning
● develop digital advertising media planning strategies to select media vehicles that meet creative, reach and frequency, legal and ethical requirements of the advertising messages relevant to the target audience profiles within agreed timelines and budgets
● evaluate costs and effectiveness across integrated digital advertising channels to a brand’s target markets or audiences based on pre-defined KPIs
● develop a digital advertising campaign optimisation schedule as part of managing ad operations in-house or outsourced
● negotiate with digital media owners or digital agencies on rates, deliverables, and timelines
● design organisational policies and procedures for digital and social media to safeguard your brand
Entry Requirements
● WSQ Diploma in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field); OR
● Candidates with other qualifications will be considered on a case-by-case basis