Digital Marketing - Building a WordPress Site for Conversion

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023021199
S$480
Original: S$1,600
Save S$1,120

About This Course

At the end of the course, participants will be able to:
- Host and publish a site, customise it to reflect one’s brand and marketing objectives
- Manage a website with strategies and techniques to optimise visitor traffic, customer experience and purchase decisions

What You'll Learn

WordPress has emerged as the de-facto standard for digital marketers as a cost-effective way to design, setup and hosting of a proprietary internet website for engaging online marketing content. Effective blogs and websites are often responsible for enhancing mindshare and shape the opinions of the masses. Understanding how this can be achieved will serve as another tool to achieve an omni-channel presence to serve marketing objectives.

Participants can expect to acquire a well-distilled skill set that includes the ability to construct, deploy and manage a completely new website with strategies and techniques to optimise visitor traffic, rouse visitor experience and enhance possibilities of purchase decisions.

Entry Requirements

-

Course Details

Duration 15 hours
Language English
Training Commitment Not specified
Total Enrolled 28 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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