Effective Strategies for Strategic Communication Campaigns (Classroom & Asynchronous e-learning)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2023021400
S$1,350
Original: S$4,500
Save S$3,150
About This Course
What is covered in the course:
The insights to formulate the right strategy, identify the right business problem or opportunity, and recommend contemporary solutions to achieve the brand’s objectives for both business-to-business (B2B) and businesses and consumers (B2C) audiences.
By the end of the course, learners will have the knowledge and know-how to use earned and owned approaches creatively to develop and implement an effective Public Relations (PR) and content marketing communication plan.
What You'll Learn
This course is to provide learners with a comprehensive understanding of content marketing strategies and tactics. Learners will solve business problems with the purposeful use of earned and owned communication to help organisations fulfill their mission and address their stakeholders.
Learners benefit from both theories as well as practical applications to prevailing strategies in communications campaigns.
Learners benefit from both theories as well as practical applications to prevailing strategies in communications campaigns.
Entry Requirements
This course is suitable for learners working/ intending to work in the media and communication industry.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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