Advanced Certificate in Metaverse and Artificial Intelligence Module 4: NFTfi (NFT Finance) and the Use of NFT in Brands (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023021506
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Gain in-depth understanding of NFTs and and NFTfi
• Know how brands are currently using NFTs to create value and drive marketing
• Develop business strategies and considerations for NFTs and brands
• Gain hands-on experience in creating an NFT project and NFTfi
• Understand the correlations between NFTs and Intellectual Property, discuss opportunities and potential risks and challenges for brands in the NFT space
• Gain insights into the future of NFTs and their potential impact on the brand landscape
What You'll Learn
Non-fungible tokens (NFTs) have emerged as a powerful tool for brands to create unique, valuable digital assets that can be traded and collected by fans and consumers. With the rise of NFT platforms and new marketplaces, brands have new opportunities to reach out to new audiences, monetise their content, and protect their intellectual property rights in the digital space. In this module, participants will have an in-depth introduction to NFTs, explore the features and benefits of NFTfi, and examine how brands are successfully leveraging NFTs to launch new phygital (blending digital experiences with physical ones), build brand loyalty and drive revenue. There will also be discussions on legal considerations for using NFTs, marketing and monetisation strategies, and predictions for the future of NFTs in the brand space. Participants will also get to to create and mint their own NFT and develop business strategies.
Entry Requirements
Participants should preferably be a degree holder or a diploma holder with at least 3 years of relevant working experience.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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