Crisis Communication and Reputation (Classroom & Asynchronous e-learning)
About This Course
This course covers managing reputation, crisis, and media relations.
By the end of this course, learners will be able to apply theories and best practices to:
1) Develop a proactive crisis management plan
2) Develop a reputation and thought leadership programme
3) Analyse and see the game ahead to propose programmes that would generate goodwill for the organisation and negate a crisis,
4) Track Issues and manage responses.
5) Train media spokesperson and write for executive communication during a crisis.
6) Manage the media.
What You'll Learn
This course provides learners with both theoretical insights and practical applications, placing emphasis on proactive strategies and adept handling of crises to protect and enhance an organisation's image.
Learners will explore strategic approaches to maintaining brand integrity, fostering trust, and building long-term resilience. By the end of this course, learners will be well-prepared to lead their organisations through minor setbacks or major challenges, enhancing their long-term growth and vitality with confidence and integrity.
Entry Requirements
This course is suitable for learners working/ intending to work in the media and communication industry. We welcome learners who are working in different functions within a business unit to understand how to develop and work with corporate communication during a crisis.