Google Analytics Certification for GA4 (Synchronous e-learning)
About This Course
● Understand the fundamentals of Google Analytics 4 and its key features.
● Setup and configure Google Analytics 4 for websites and mobile apps.
● Learn how to track and measure website and mobile app user behavior.
● Explore the various reporting options and analyze data using Google Analytics 4.
● Utilize advanced features such as cross-domain tracking, event tracking, and custom dimensions.
● Gain insights into audience segmentation and user acquisition through audience reports.
● Learn how to set up and track conversion goals to analyze website and app performance.
● Understand attribution modeling and analyze campaign effectiveness.
● Explore data export and integration with other Google products such as Google Ads & Looker Studio.
● Optimize digital marketing strategies based on data insights derived from Google Analytics 4.
What You'll Learn
Participants will learn how to collect data, analyze website and app performance, and make data-driven decisions to optimize digital marketing strategies. Through hands-on exercises and practical examples, participants will gain the skills necessary to navigate the Google Analytics 4 interface and utilize its features effectively.
Entry Requirements
● A basic knowledge of basic concepts in website development and management such as tracking codes, reporting dimensions, metrics, and goals will give you a head start.
● A foundational understanding of digital marketing concepts, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and conversion tracking, will help you relate the workshop content to your marketing strategies.
● Being familiar with common web analytics terms like bounce rate, conversion rate, sessions, users, and page views will allow you to grasp the workshop material more easily.
● A basic understanding of data analysis concepts like data segmentation, data visualization, and interpreting statistical metrics can make it easier to work with the analytics data provided by Google Analytics 4.
These prerequisites are not mandatory, as the workshop may cover foundational topics. However, having a familiarity with these concepts will ensure you can fully grasp the