(eCornell) Generating Profit in a Sustainability Era

About This Course

In this course, you will explore how values-informed purchasing and investment decisions, along with generational shifts in investment and consumption patterns, create opportunities for companies that adapt to trends in sustainability. You will also examine ways in which regulatory changes, growing scrutiny, and increased pressure by civil society create growing markets for products and services that have fewer impacts on people and the planet than conventional products and services. Building on this base, you will identify how investment decisions can influence societal outcomes and how private, return-seeking capital can improve social and environmental outcomes by fostering more sustainable business activities. By the end of the course, you will be prepared to propose sound sustainability initiatives or new sustainable business ventures that you believe represent real opportunities for a company like yours to increase its profitability. The course is provided by eCornell in partnership with Genashtim