(eCornell) Identifying and Targeting Customer Needs

Training Provider: GENASHTIM
Course Reference: TGS-2023038259
S$700

About This Course

This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers. The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap.
Prepare to conduct customer discovery, synthesize the results, and validate the identified needs.
Develop personas and user stories using a variety of tools.
Develop principles and values that will guide and differentiate your product.

Course Details

Duration 12 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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