(eCornell) Developing a Distribution and Marketing Strategy

About This Course

In this course, you will explore the process of taking an unassembled product to a shippable product. You will investigate supply chain areas of fulfillment and reverse logistics (i.e., returns, recycling, and so on) as well as marketing. You will first learn how to decide whether to outsource product assembly or do it in house. You will also explore DIY sites such as Kickstarter. There are many variables that affect fulfillment and you will determine which can affect a product. After you've assembled a product, you will make a plan to design and finance the distribution strategy. You will also make a plan for what happens after the purchase: Can the customer return the product or send it in for repairs? How can they recycle the product? Is it disposable, or does it contain toxic chemicals? All these options must be defined. Finally, you will investigate how to plan product marketing.