(eCornell) Developing a Product Hypothesis and User Personas
Training Provider: GENASHTIM
Course Reference: TGS-2023038337
S$700
About This Course
This course seeks to answer the question �Who is my customer?� You will explore how to develop a product by first defining the problem your product addresses. To do this, Keith Cowing will share his deep knowledge in product management to help you map your customer's journey and articulate user personas. Once you understand and articulate target personas, you will have a much clearer picture of the real problem your product is trying to solve, paving the way for a strong product strategy. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Map the customer's journey, prep questions for user interviews, and create a list of target customers
Complete five interviews and update the customer journey based on learnings
Write user personas based on patterns found in the user interviews
Complete five interviews and update the customer journey based on learnings
Write user personas based on patterns found in the user interviews
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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