(eCornell) Search Engines and Online Selling: Stimulating Incremental Demand

About This Course

In this course, you'll explore how to develop strategies designed to improve your standing in internet search results, known as search engine optimization (SEO), and increase your visibility to target customers. You will also investigate how to optimize your position on internet search results and increase conversions: the moment when a search becomes a purchase. Online travel agencies are especially popular because they provide one-stop convenience and notifications for consumers searching for deals and promotional opportunities. The success of online travel agencies is largely attributable to their marriage of leading-edge technology and a keen insight into consumer behavior patterns. You will have a chance to immediately practice what you've studied by participating in a pricing simulation game. The course is provided by eCornell in partnership with Genashtim.