(eCornell) Brand Planning
Training Provider: GENASHTIM
Course Reference: TGS-2023038378
S$700
About This Course
In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Complete a situation analysis, which includes obtaining deep brand knowledge with the aid of a brand assessment tool
Identify key issues, strategic implications, and opportunities from the situation analysis results
Develop a strategic plan for the direction of your brand
Identify key issues, strategic implications, and opportunities from the situation analysis results
Develop a strategic plan for the direction of your brand
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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