(eCornell) Persuasive Writing

About This Course

This course will help you gain and strengthen your persuasive writing skills. You will be guided through the process of narrowing your objective to a very specific ask, analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case.
You will examine how to create a one-page proposal, step by step, and delve into basic design principles to maximize your writing's impact. Since electronic communication is so predominant in today's business world, you will also discover how to transform your proposal into an email. Through this course, you'll be on your way to becoming a stronger writer and business professional. The course is provided by eCornell in partnership with Genashtim