(eCornell) Success Metrics for Hospitality Digital Marketing
Training Provider: GENASHTIM
Course Reference: TGS-2023038419
S$700
About This Course
In this course, you will make marketing and service enhancement decisions based on the interpretation and the integration of digital media performance metrics. Through this analysis, you will evaluate the effectiveness of digital marketing activities using standard and new performance metrics. You will use digital media reports and available analytic tools to assess the competitive position of a business and articulate recommendations to improve performance. The course is provided by eCornell in partnership with Genashtim
What You'll Learn
Assess the role of marketing in your organization
Identify how your organization can best counter the challenges associated with marketing for services
Discover how to make pricing more variable
Know how to react to customers' perceptions of fairness regarding pricing policies
Understand how online travel agents provide value for consumers and suppliers alike
Use search engine marketing effectively
Create a promotional plan for a hospitality product or service
Design your own effective, product-specific advertising campaign
Maintain and enhance customer value
Organize your firm for long-term competitiveness
Develop a strategic marketing plan that aligns with and achieves your digital marketing goals
Identify how your organization can best counter the challenges associated with marketing for services
Discover how to make pricing more variable
Know how to react to customers' perceptions of fairness regarding pricing policies
Understand how online travel agents provide value for consumers and suppliers alike
Use search engine marketing effectively
Create a promotional plan for a hospitality product or service
Design your own effective, product-specific advertising campaign
Maintain and enhance customer value
Organize your firm for long-term competitiveness
Develop a strategic marketing plan that aligns with and achieves your digital marketing goals
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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