(eCornell) Foundations of Hotel Planning
Training Provider: GENASHTIM
Course Reference: TGS-2023038463
S$700
About This Course
This course prepares participants for further studies in the specifics of hotel planning by considering how market needs drive the design process, how the 'chain scale' system works, how branding decisions affect the planning process, and how successful hotel projects are coordinated. With extensive experience as a lecturer, researcher, and consultant, Professor Stephani Robson brings hotel planning to life with a wealth of content backed by activities designed to help you embrace and apply these concepts to your next project. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Consider what �full-service hotel� means to guests, developers, and operators, and categorize hotels based on market segmentation.
Articulate the distinctions between different types of full-service hotels.
Assess branding practices and how the branding decision affects development.
Identify the responsibilities of key players involved in full-service hotel planning.
Articulate the distinctions between different types of full-service hotels.
Assess branding practices and how the branding decision affects development.
Identify the responsibilities of key players involved in full-service hotel planning.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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