(eCornell) Value Creation and Profitability
About This Course
In this course, you will explore a variety of real-world examples and powerful frameworks to supercharge your strategy and profitability. You will analyze how your organization currently creates value and strategize how best to create new value for your targeted customers, beyond what rivals offer. You will then develop your organizational plan, identifying which resources and partners are essential for success, while also identifying which key resources you should own to help sustain long-run profitability. You will perform an in-depth competitive analysis of threats to the profitability of a firm, allowing you both to identify threats in your current market and assess the prospects for profitability in other markets which you might enter. You will develop tactics to mitigate each of these threats to profitability, while also recognizing the power and potential of working towards win-win situations with complementors. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Develop a plan to align your organizational resources with your value creation objectives
Identify and assess threats to your organization's profits
Select appropriate strategies to mitigate these and other threats you may encounter