(eCornell) Marketing Automation and AI
Training Provider: GENASHTIM
Course Reference: TGS-2023038503
S$700
About This Course
In this course, you will explore key aspects of performance marketing to enable you to plan effective performance marketing campaigns that will lead your organization to success. You will use your new skills to design a performance marketing strategy. You will analyze your customer's journey and determine what parts of the marketing process can be supercharged by integrating machine learning and AI. In addition, you will seek ways to responsibly manage your customer's data and privacy in order to gain and maintain their trust in your organization. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Design a performance marketing strategy
Identify opportunities in which you can use AI to augment your marketing processes
Recognize the primary threats to trust for your customers and determine how to safeguard their privacy
Identify opportunities in which you can use AI to augment your marketing processes
Recognize the primary threats to trust for your customers and determine how to safeguard their privacy
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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