(eCornell) Growth Marketing with AI
About This Course
This course focuses on how to automate the design and processes of your marketing machine so it can pull customers organically. You will start by identifying which products can and would benefit from a growth marketing strategy, then learn how you can calibrate product, price, promotion, and place to create a self-sustaining chain reaction that enables your product to sell itself. You will then explore the three stages of AI � supervised learning, unsupervised learning, and reinforcement learning � and how you can leverage them in your growth marketing strategy. Ultimately, you will walk away with a clear view of what successful growth marketing implementation can look like in your own organization. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Examine the 4Ps of marketing � product, price, place, and promotion � and determine where and how they can be enhanced by growth marketing
Examine the three stages of AI and how they could be applied to growth marketing
Identify what successful growth marketing implementation would look like in your organization, how it might best be measured, and how to mitigate potential obstacles