(eCornell) Understanding the Digital Marketing Landscape and the Customer Funnel
Training Provider: GENASHTIM
Course Reference: TGS-2023038505
S$700
About This Course
This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers' needs and identify your primary marketing objectives. Once you've put that all together, you'll learn how to evaluate the performance of digital marketing campaigns. The course is provided by eCornell in partnership with Genashtim.
What You'll Learn
Analyze the roles played by key players in digital marketing.
Use several frameworks to assess customer needs and develop objectives.
Identify customer segments that can be targeted in marketing efforts.
Prepare for the use of key performance indicators to evaluate success.
Use several frameworks to assess customer needs and develop objectives.
Identify customer segments that can be targeted in marketing efforts.
Prepare for the use of key performance indicators to evaluate success.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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