(eCornell) Implementing an Integrated Digital Marketing Plan

Training Provider: GENASHTIM
Course Reference: TGS-2023038518
S$700

About This Course

This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. The course is provided by eCornell in partnership with Genashtim.

What You'll Learn

Decide whether utilizing paid or owned media is the best approach to various marketing objectives.
Determine appropriate resourcing across selected channels.
Identify metrics you will use to measure performance of marketing campaigns.
Develop and implement a comprehensive marketing plan.
Establish plans for updating your approach as policies, technologies and needs change.

Course Details

Duration 12 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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