(eCornell) Creating and Communicating the Value of Your Brand
Training Provider: GENASHTIM
Course Reference: TGS-2023038521
S$700
About This Course
In this course, you will look at the value of a brand through brand equity from both the firm's and the customer's perspective. You will make the connection between customer loyalty and building brand equity. You will also discuss marketing communications: how they work, what forms exist, and how you use them to build brand equity. The course is provided by eCornell in partnership with Genashtim
What You'll Learn
Explore the value that brands provide to both the firm and the consumer
Examine your promotional programs and how well they build customer loyalty
Explore how well your communication strategy communicates the value of your brand
Examine the effectiveness of your promotional program
Examine your promotional programs and how well they build customer loyalty
Explore how well your communication strategy communicates the value of your brand
Examine the effectiveness of your promotional program
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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