WSQ Digital Marketing (SF) (Class room & Synchronous and Asynchronous E-Learning)
About This Course
At the end of the course, learners attaining the following Learning Outcomes is the objective of this course
Skills Outcome
1. Develop a Google Ad Campaign for Lead Generation
2. Design a Facebook Ad Campaign for Remarketing the Leads
3. Optimize the website with On-Page SEO parameters.
4. Set up a Google Analytics Account and Build custom reports to monitor Marketing Channel Performance.
5. Implement email marketing automation to nurture leads effectively and drive conversions.
Ability Outcome
Implement an integrated digital marketing strategy leveraging Google Ads, Facebook Ads, SEO, web analytics, and email marketing to maximize online visibility, drive targeted traffic, and optimize conversion rates.
What You'll Learn
By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.
Entry Requirements
Academic Qualification: Minimum 1 credit in N Level or its equivalent
English Proficiency - IELTS 5.5 or its equivalent
Knowledge & Skill requirement: Savvy with social media platforms