(SCTP) WSQ Specialist Diploma in InfoComm Technology (Sales & Marketing) (Classroom & Async e-learning)
About This Course
Upon completion of this programme, trainees should be able to:
● Develop a comprehensive understanding of the key concepts, principles, and practices of digital marketing.
● Analyse market trends, consumer behaviour, and competition in order to develop effective digital marketing strategies.
● Plan, create, and execute successful digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
● Use web analytics tools to measure and analyse the effectiveness of digital marketing campaigns, and make data-driven decisions to optimise campaign performance.
● Create compelling content that resonates with target audiences and effectively communicates brand messaging.
● Implement search engine optimisation (SEO) strategies to improve website visibility and increase organic traffic.
● Recognise the legal and ethical considerations involved in digital marketing, including data privacy and consumer protection laws.
● Keep up-to-date with the latest trends and innovations in digital marketing, and be able to apply them to business strategies.
What You'll Learn
1. Advanced Digital Marketing Strategy module covers advanced digital marketing strategy, digital marketing audit and analysis, and digital transformation plan and roadmap, which enable trainees to create an omni-channel digital strategy and digital transformation roadmap for their business that includes both people (marketing operations) and technology (marketing automation).
2. Advanced Digital Advertising module covers digital advertising landscape for a brand, including an in-depth understanding of different advertising channels available, such as search engine advertising, social media advertising, programmatic advertising, and video advertising.
3. Advanced Social Media Management module enhances the trainees' abilities to develop advanced social media marketing campaigns.
4. Advanced Digital Content Marketing module covers advanced topics related to content marketing, such as content strategy, content creation, content distribution, and content optimisation
5. Advanced Search Engine Optimisation module provides trainees with an in-depth understanding of the technical and analytical aspects of search engine optimisation, including advanced techniques and tools used in SEO to increase website traffic and improve search engine rankings.
6. Advanced Digital Marketing Analytics (Google Analytics) module covers advanced topics related to Google Analytics, such as data collection, tracking, reporting, and analysis.
7. Email Marketing module covers email marketing and marketing automation.
8. The Capstone module provides trainees with hands-on experience in developing, executing, and evaluating a comprehensive digital marketing campaign for a real-world organisation.
Entry Requirements
● WPLN Level 6
● WSQ Advanced Certificate in Digital Marketing; OR
● Mature candidates (≥ 30 years old with 8 years’ work experience in a digital marketing-related field, including providing evidence of employment in their CVs); OR
● Passing a pre-diagnostic assessment @ASK Training Pte Ltd.