Advanced Certificate in Crisis Management for Business Module 2: Scenario Planning and Issues Management

Effective crisis management requires sound decision making under pressure and the right resources to respond to a business-critical event. Scenario planning helps to address both of these challenges by taking high impact, high likelihood crisis types - for example product recalls, cyber attack, a major accident - and considering how an organisation would respond to them.

This module seeks to provide participants with the skillsets to identify trigger points that could lead to a crisis specific to their industry and organisation. This would involve learning how to map out scenario planning and issues management as part of the pre-crisis stage. Not every adverse situation is a crisis. The ability to pre-empt and prepare the organisation and teams would help mitigate the risks. By adopting a practical approach from how to organise a crisis team to managing vulnerabilities and the external environment, participants get involved in real-life scenarios learning how to manage and control situations with actionable insights.

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