(SCTP) Digital Marketing Specialist (Full-Time) (TA-eligible)
About This Course
The Digital Marketing Specialist Training Program is designed to equip both professionals and individuals who wish to acquire new skills, knowledge, and competencies in the field of digital marketing. In this comprehensive program, participants will learn essential techniques and strategies to excel in the dynamic world of digital marketing and become proficient in various areas such as marketing transformation, online copywriting, design for digital marketing campaigns, social media marketplaces, web design and development fundamentals, search engine optimization (SEO), optimizing marketing campaigns, and culminating in a capstone project
What You'll Learn
• Develop skills in online copywriting to create compelling and effective digital marketing content.
• Master the art of design for digital marketing campaigns, ensuring visually appealing and impactful campaigns.
• Explore social media marketplaces and understand how to leverage them for effective marketing strategies.
• Gain a comprehensive understanding of web design and development fundamentals to create engaging and user-friendly websites.
• Learn the principles of search engine optimization (SEO) to increase online visibility and drive organic traffic.
• Optimize marketing campaigns using data analysis and strategic planning techniques.
• Apply the acquired knowledge and skills in a real-world scenario through a Digital Marketing Specialist Capstone Project.
Entry Requirements
Academic Level Required:
- Bachelor’s degree or Diploma in a relevant field, or equivalent work experience in digital marketing, social media, or related industries. - Candidates with NITEC or "N/O" Level qualifications are also encouraged to apply if they have relevant work experience or have completed foundational certifications in Marketing, Multimedia, or related areas (e.g., Digital Marketing or AI courses from NTUC LearningHub or other accredited institutions).
Language Proficiency:
- Be able to speak, listen, read and write English at a proficiency level equivalent to the Workplace Literacy (WPL) Level 6
Work Experience Required:
- Basic knowledge and hands-on experience in social media, design, web development, marketing, graphic design, photography, video production, or other creative disciplines will be considered a plus. - Basic computer literacy, including proficiency with operating systems, software applications, email, internet browsers, and social media platforms.
Minimum Age Required:
21