Strategic Digital Marketing for Employer Branding (Classroom & Asynchronous)
About This Course
In the war for talent, your employer brand is more than just your logo; it's the story that defines your organization's identity. Your brand plays a crucial role in attracting qualified candidates.
Candidates in APAC seek fulfillment and balance when choosing a job. Any employer can say they offer that. You can stand out by showing it.
Learn how through Strategic Digital Marketing for Employer Branding and Talent Attraction. In this course, you will:
- Learn how to effectively use social media, develop content strategies, and create innovative campaigns that showcase your organization's unique identity.
- Discover techniques that will help make your brand a magnet to top talent—from collaborating with influencers to using data-driven insights.
Go beyond theory and explore practical strategies that will help your brand stand out and thrive. Take advantage of the insights and tools this course provides, and propel your brand into the digital spotlight.
What You'll Learn
- Understand the influence of employer branding on attracting and retaining top talent.
- Evaluate existing touchpoints to assess competitiveness and improve your employer brand, making it more relatable to your target talent market.
- Plan your recruitment approach and develop strategies to optimize quality, cost, and performance.
- Detail your social media strategy to ensure alignment between organizational goals, target candidates, content, channels, and metrics.
- Create a content calendar and craft topics that engage your target candidates.
- Track and analyze digital campaigns and recruitment metrics to recommend improvements based on data insights.
Entry Requirements
- Singapore Citizens or Singapore Permanent Residents
- Able to commit to the full duration of the programme