Entrepreneurial Marketing in Social and Digital World
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2024041923
S$315
Original: S$1,050
Save S$735
About This Course
The course "Entrepreneurial Marketing in the Social and Digital World" is designed to equip participants with the knowledge and skills needed to effectively promote and grow entrepreneurial ventures in the context of today's digital and social media landscape.
What You'll Learn
Throughout the course, participants will engage in case studies and group projects to apply strategic concepts and develop practical growth plans. Emphasis will be placed on the role of leadership in driving growth and adapting to dynamic business environments.
1. Introduction to Entrepreneurial Marketing: Understanding the unique marketing challenges and opportunities faced by start-ups and entrepreneurial ventures.
2. Digital Marketing Fundamentals: Covering the foundational principles of digital marketing, including search engine optimisation (SEO), search engine marketing (SEM), email marketing, and content marketing.
3. Social Media Marketing: Exploring strategies for leveraging popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand awareness and engage with audiences.
4. Content Creation and Marketing: Teaching participants how to create compelling and relevant content that resonates with their target audience and drives engagement.
5. Data Analytics and Insights: Utilising data analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions for optimisation.
6. Search Engine Optimisation (SEO): Understanding the importance of SEO in increasing online visibility and organic traffic.
7. Influencer Marketing: Discussing the role of influencer partnerships in reaching new audiences and gaining credibility.
8. Branding and Positioning: How to craft a unique brand identity and positioning strategy to stand out in a competitive marketplace.
1. Introduction to Entrepreneurial Marketing: Understanding the unique marketing challenges and opportunities faced by start-ups and entrepreneurial ventures.
2. Digital Marketing Fundamentals: Covering the foundational principles of digital marketing, including search engine optimisation (SEO), search engine marketing (SEM), email marketing, and content marketing.
3. Social Media Marketing: Exploring strategies for leveraging popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand awareness and engage with audiences.
4. Content Creation and Marketing: Teaching participants how to create compelling and relevant content that resonates with their target audience and drives engagement.
5. Data Analytics and Insights: Utilising data analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions for optimisation.
6. Search Engine Optimisation (SEO): Understanding the importance of SEO in increasing online visibility and organic traffic.
7. Influencer Marketing: Discussing the role of influencer partnerships in reaching new audiences and gaining credibility.
8. Branding and Positioning: How to craft a unique brand identity and positioning strategy to stand out in a competitive marketplace.
Entry Requirements
Diploma
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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