Digital Marketing Masterclass: Maximising Marketing Impact with Data (Synchronous E-Learning)

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024042403
S$330
Original: S$1,100
Save S$770

About This Course

Today’s marketing landscape is constantly evolving, and data has become the driving force behind successful marketing strategies. Data-Driven Marketing is a comprehensive course designed to equip you with the knowledge and skills required to harness the power of data in marketing. Throughout this course, you will embark on a journey that encompasses the entire spectrum of data-driven marketing, from strategy development to campaign execution, performance measurement, and optimisation.

What You'll Learn

- Understand the pivotal role data plays in modern marketing and how it informs decision-making.
-Master the art of data-driven decision-making for improved marketing performance.
- Explore the vast landscape of marketing technologies and learn how Artificial Intelligence (AI) can transform your marketing efforts.
- Develop proficiency in data analysis and visualisation to extract actionable insights.
- Identify areas for optimisation through data analysis and insights.

Entry Requirements

Participants should have at least 2 years of working experience.

Course Details

Duration 8 hours
Language English
Training Commitment Not specified
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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