Digital Marketing Certification (Powered by HubSpot)
About This Course
The Digital Marketing Certification is a comprehensive program designed to equip participants with the knowledge and skills necessary to excel in the field of digital marketing. This course covers a wide range of topics, from the fundamentals of digital marketing to the practical implementation of strategies and the measurement of campaign success.
Throughout the course, participants will gain the following key competencies:
● Digital Marketing Fundamentals: Participants will grasp the core concepts of digital marketing, understand its relevance in today's business landscape, and explore various digital marketing channels.
● Content Creation and Optimization: This course will guide participants in building effective content creation frameworks, producing high-quality content, and optimizing their websites for better search engine visibility (SEO).
● Video and Social Media Marketing: Participants will learn how to develop and execute successful video marketing strategies and build a strong social media presence, engaging effectively with their target audience.
● Paid Advertising: The course covers the basics of paid search advertising, including keyword selection, account structure, and strategies for running effective paid advertising campaigns.
● Email Marketing: Participants will gain the skills to create high-performing email marketing campaigns, understand what makes emails effective, and apply best practices for email outreach.
By the end of this course, participants will have a solid foundation in digital marketing principles and the practical abilities needed to plan, execute, and assess digital marketing campaigns. Whether you're a marketing professional looking to enhance your skills or someone seeking a career change, this course offers valuable insights and hands-on experience to help you succeed in the ever-evolving world of digital marketing.
What You'll Learn
By the end of this course, you will be able to:
● Define digital marketing and explain its benefits
● Identify the different digital marketing channels and how to use them effectively
● Create a content creation framework and produce high-quality content
● Optimize your website for better SEO
● Develop a video marketing strategy that reaches your target audience
● Build a social media presence and engage with your audience
● Run effective paid search advertising campaigns
● Create high-performing emails that get results
Entry Requirements
● Basic English Proficiency and Computer Literacy
● Participants must have a working knowledge of the Operating system, how to use a mouse, standard menus and commands, and how to open, save, and close files.
● Able to follow basic instructions for copying and pasting files. Saving, renaming, deleting of files.
● Familiarity with IT terminology and Creative-related work experience are recommended.