(SCTP) Paid Search Engine Marketing - SEM (SF - Manager) [Classroom Facilitated] (FT)
About This Course
Through this course, participants will be able to Invest in paid advertising on search engines to maximise traffic on the organisation's digital assets and content on Pay-Per-Click (PPC) models to generate awareness as well as enhance customer engagement and lead conversions.
The module will cover the following areas:
- Understand inbound marketing, search and the customer journey to conversion
- Overview of digital marketing and the Google Ads platform
- Setup search and display campaigns
- Understand how to use the Google Display Network for advertising
- Measure and optimise performance
What You'll Learn
• Be certified in Google Ads Fundamentals
• Understand the fundamental concepts and best practices for Google Search and Display Net-work advertising
• Learn how to advertise your products and services online effectively through Google Search
• Learn how to plan a Google Display Network (GDN) campaign and target effectively
• Learn techniques to optimise and refine a GDN campaign
• Use conversion tracking and re-marketing to drive greater value from your ad campaigns
• Know how to measure performance and effectiveness across Google Ads Search and Display advertising campaigns
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy; and
- With at least 3 years supervisory/managerial working experience in retail or Professional / Managerial / Management Executive (PME) position in non-retail sector